Game Marketing Success With Cally’s Caves 3

by Justin Carroll

Cally's Caves 3

In case you live under a rock, Cally’s Caves 3 is the latest and final installment in the Cally’s Caves mobile game series. It comes to the world via VDOGames, comprised of Dave, 0HK0 and Jordan Pearson from the U.S. and Canada.

Cally’s Caves 3 has garnered a lot of attention since its release in July. I’ve been playing it myself and I can attest firsthand, the hype is real, it’s a fantastic effort.

The gist of the game is battling the Nefarious Herbert to rescue your kidnapped parents and bring an end to Herbert’s experiments for good!

Enough words, watch the trailer…

If you’ve yet to play it, download Cally’s Caves 3 now (it’s free).

I recently talked with Jordan about marketing and success. He was kind enough to answer a few telling questions. And I promise you’ll be surprised as I was to hear what his best marketing tactic is.

Let’s get to it…

Hey Jordan, thanks for taking my interview. How is Cally’s Caves 3 unlike anything you’ve done before and what’s most exciting about this for you?

Cally’s Caves 3 is the conclusion to the trilogy we’ve been working on, and we’ve refined our style of platformer a lot over the course of the last two games. What’s different this time is we’ve finally gotten to the point where we feel our weapon variation is the defining characteristic of the game, and we’re really proud of how it turned out.

What are some of the big successes you’ve had with the game since its release?

We got featured in the “Best New Games” category in the App Store and got a 5-star review from TouchArcade, which were both dreams come true.

What are some specific marketing strategies or tactics that you’ve been successful with?

We did dev diaries and got really involved in the game dev community on Twitter, which has been our best marketing tactic.

Did you do anything notably different in marketing Cally’s Caves 3 than other games in the past?

We didn’t really do anything different than we had in the past, we just made sure to communicate with people that were interested in the game to help build word of mouth. Hitting up game forums and getting codes out early helped us out a lot too.

In your experience, what’s been most difficult about selling mobile games?

The most difficult thing is just visibility. With 1,600 apps hitting the App Store every day, it’s really easy to get buried. We decided to make the type of game that we want to play, and work in a genre that’s generally not super well-represented on the App Store.

What does the future of mobile gaming look like?

I think the future of mobile gaming is bright, as the market is continuing to expand like crazy. The key is to figure out the one thing that we can bring to the table to allow for maximum visibility.

And finally, what are you most excited about for the future of VDOGames?

Right now we’re working on a big content update for Cally’s Caves 3, and then we’re going to sit down and figure out our next move. We have some story options if we want to continue the Cally’s Caves series, or we might go in a completely different direction.

Sounds great! Thanks again for your time. And I can’t wait to see what you do next!

Thanks for the questions!

Jordan Pearson is the driving force behind VDOGames, the mobile game developer responsible for the Cally’s Caves series and most recently, Cally’s Caves 3. Visit the game’s official website or download it free from the App Store.